Guilherme Jun Haraguchi

Graduated in Business Administration from EAESP FGV, he has more than 21 years of
experience in the financial market, having started his career in large companies in the
Credit Card market (Credicard and American Express). He joined Grupo Bradesco
Seguros in 2006 where he has been active since then, having led areas related to Affinity,
Business Intelligence, Customer Experience and is currently the Executive Superintendent
responsible for the areas of CRM, Analytics, Research and Innovation. He has an MBA from Insper and
specializations in insurance, strategic management and innovation in institutions such as Funenseg,
IESE and Columbia Business School.