Luiz Arruda
Vice president of marketing, customers and data at Porto
Luiz Arruda, vice president of marketing, customers and data at Porto, has
More than 23 years of experience in the Corporate Marketing market. In company,
leads the implementation of a brand positioning transformation agenda with a focus on the customer experience. The executive has a degree in Economic Sciences from PUC-SP, studied at BSP – Business School São Paulo, has an MBA from Wharton School – University of Pennsylvania and attended the Owner President program Management from the Harvard Business School.
Featured on the IRG 100 Leadership Program list, from the Institute for Real Growth. Luiz Arruda has solid experience in the areas of market, business and operations. In his career, he has worked for large companies, such as Gilette, Ticket Serviços and Ambev. In 2009, when marketing was still a developing market, he created his own agency, Quiz Brasil. After
joined as a partner at Avantgard, a German company that was facing the challenge of
internationalization.